Significance of Research in Media

Media is a practical subject. Media can’t be a good subject without a practical activities and techniques. When the practical comes obviously the research is the major subject in it. To be clearer about the term research it is a practical and scientific subject to have knowledge about something. The knowledge in research is to investigate over some subject with scientifically ground. To be more clear research is a science to acknowledge something. Research is a objective approach to the subject matter as it is measured through the accuracy.

Media and Research always have to go on a same lane. Without a help of a sound research it is not possible to generate a good media product. Almost all the media product are totally based on research either it’s a television News or an Advertising. Media research majorly investigates with a survey and a result from the viewers along with the feedback from media professional. The media research as per the definition of scholars can be divided into two Sub Heads:

· People or Behavior oriented Research

Under this Research sub head the research is done with the main focus to the people. The follower, listener, viewers are the individuals who are focused by this type of the research.

· Message or Artifact oriented Research

Under this sub head the research is based on message. The research generates the message or influences through the message.

Media Research focuses on the experience of the individual or group for whom the product is design. Whether it's a game or a portal, it specializes in evaluating the experience of the user from the standpoint of the viability of the media experience for marketing and investment purposes. Every media product -- whether it's a television program or an interactive website or a movie -- must speak to the experience of the individual that chooses to participate in it. Only if the content of the experience addresses the needs of the user will it draw an audience.

All media researches are psychologically based, having to do with the values, beliefs, opinions and personalities of the individuals who choose to participate. These methods of in-depth analysis provide the foundation for making decisions that are crucial to production, development, marketing, branding and investment. The knowledge-based research system enables to provide a methodical assessment of any project as designed to engage an audience whether it be a general audience of consumers or a more targeted audience of professionals. The methods are applicable to business-to-consumer or business-to-business issues. In the age of convergence, the method of delivery film, television, CD, DVD or Web-- becomes less relevant than the content of the experience for the user, yet each medium has its own demands.

Media in major have these Sub Heads:

· Print Media

· Electronic Media

· Advertising and Public Relation

Print Media:

Print Media is one of the widely influence area by the research. The role of research in Print Media is very strong. Readership, circulation, management, readability are the areas where Research is vastly done and very important as well.

Electronic Media:

Electronic Media have the surveys in news; interviews audience likes and dislikes analyses of different types of programming, demographic and lifestyle information about the audience.

Internet:

Internet is another fast grown Media where research plays a vital role as well. This is where the two way communication of Media is best seen. Over the internet ht comments and on and on discussion could be done which comprises with research of the research.

Advertising and Public Relations:

Advertising is another area where Research is vastly used. It is done as Advertising and PR is totally a survey and research oriented subject. It has a lot of campaigns, direct relation with the audience, social relation stronger than any other.

Therefore, the significance of research in Media is of great deal. As being a practical subject with up close and personnel dealing with the public Research is must for any type of Media.