Advertising agency Profile

Advertising agencies create most advertisements and are the core of the advertising industry. Some companies, however, have their own advertising departments which function much like an agency. The development, production, and placement of a single ad can be a time-consuming process involving a large number of people with a variety of business and creative skills. Advertising agencies not only create the advertisements but also pay for the cost of placing the ad in a newspaper or magazine or on television or radio. A large advertising agency or department may employ hundreds or thousands of people, including advertising and marketing specialists, designers, writers known as copywriters, artists, economists, psychologists, researchers, media analysts, product testers, librarians, accountants and bookkeepers, and mathematicians.

As Per the Media 2^nd year 2^nd semester assignment of Advertising I have presented below the Profile of one of the advertising agency of Nepal.

Profile:

Multinational Advertising Agency

Introduction:

Commenced in 2058 BS, Multinational Advertising has been is the slow and steady professional communication management in Nepal. With a list of clients, Multinational Advertising has been effectively providing communication solutions as marketing support to various brands and services. Multinational Advertising agency has also done its share in providing communication support to a good number of social marketing product campaigns either directly or in association with strategic partners.

The agency was established from a private sector. The mission of the agency is dived into two parts Making and Presenting. Either company makes the ad by themselves from the very first phase of concept development or simply the company takes the responsibility of only presenting the already prepared advertise. It also plays a mid role between the clients and media.

Located in putalisadak Multinational Advertising agencies make money in a variety of ways. The agency buys time for an ad on the radio or on television or in a newspaper or magazine. Agencies also charge clients for the cost of producing the ads. Increasingly, agency now is charging clients a straight monthly or hourly fee for all of their services or is combining a fee with some kind of commission. Agencies have turned to this approach because clients are asking them to address a range of marketing issues rather than just producing ads. The fee arrangement pays for the time devoted to these larger marketing issues.

Team/Infrastructure:

The agency is divided into a number of departments, such as account service, research, media planning and buying, the creative department, and production and most of all head. Multinational advertising agency currently has 13-14 employees. They are further sub-divided into these departments:

·         Managing director…………….. 1

·         Accounting department………..1

·         Marketing Department………....1

·         Research Department………….1

·         Editors…………………………...2

·         Creative department……………2

·         Production department…………2

·         Reception and Office Clerk……2

The agency assigns an account executive to act as link between it and the client. The account executive manages all of the services conducted on behalf of the client and coordinates the team assigned to the client's business. The account executive directs the preparation of the advertising strategy, which includes deciding how and to whom the product or service will be presented. The account executive also assigns priorities, oversees the budget, reviews and approves all recommendations before they are taken to the client, and makes sure that the agency meets all deadlines.

Clients:

The agency has been running since long a time and the clients’ number has been fluctuating a lot. Currently two types of clients are presently linked with the agency. They are:

Government Sector:

·         Education Ministry

·         Home Ministry

Private sector:

·         Ayur Herbal Products

·         Kurkure

·         Lays

·         Vacancy announcement

·         Shehenag Hussain boutique

These are the current clients of the agency. The agency having got any kind of recognition or awards till now but the company is proud of its work. Some of the famous Advertisement of this agency is

·         Ayur Herbal Shampo Advertisement.

·         Shehenag hussain Boutique.

 

Source: Mr. Robin Shrestha Owner of the agency.

             Mr. Ram Sagar Thapa Marketting Department.

                                                 Phone No. 9803144868